As CEOs and CHROs continue to wrestle with how to entice the right candidates to fill an ever-growing list of vacancies amid the Great Resignation, some startling statistics are circulating. According to the ADP Research Institute, a quarter of American workers quit their jobs in 2021. Recent surveys indicate that only 16 percent of employees feel fully engaged at work, and a mere 15 percent feel resilient at work.

These numbers clearly signal that companies must do something beyond offering beefier salary packages and more perks. Workers want to feel that that they are not just doing a job or climbing a career ladder toward a golden retirement. They require a sense of purpose. This isn’t the first time this has happened.

For three days in July 1863, the American people fixed their eyes on the tiny town of Gettysburg, where the Union Army of the Potomac sought to hurl General Robert E. Lee’s Confederate army out of Pennsylvania. The scale of the battle was immense. Tales of heroism from places like Little Round Top, Devil’s Den, and Cemetery Ridge would eventually become part of the collective memory of the Civil War, but as the guns fell silent and the smoke cleared, President Lincoln was faced with a growing problem. Although the battle was a Union victory, it did not end the war. Casualty reports and photographs from the battlefields of both Gettysburg and far away Vicksburg, Mississippi, which fell to the Union at the same time, horrified the American people. They had had enough of war. Just days later, the New York City draft riots broke out on July 11, 1863.

Several months later, the Herculean effort to bury the dead at Gettysburg in a new military cemetery was well underway. The cemetery’s planners thought a dedication ceremony was needed to properly commemorate the sacrifice of the fallen. Renowned orator Edward Everett was invited to give the keynote address. At the last moment, one of the committee leaders, David Wills, extended an invitation to President Lincoln to offer “a few appropriate remarks.”

The president was sensitive to the significance of the event and to the fact that Everett’s remarks would likely be lengthy, but he knew he had to use the opportunity to refocus the public on the war’s purpose. As was his custom, Lincoln drafted several versions of his speech, carefully honing the turns of phrase to hit just the right note. Arriving in Gettysburg the day before the ceremony, he asked to be taken to the spot where his friend General Reynolds had been killed in the battle. Lincoln then retired to his room at the Wills’ home and continued his revisions through the night.

Lincoln had been right in anticipating the crowd’s stamina. As Everett concluded his two-hour speech that had included comparisons of the current war to the ancient Battle of Marathon, the people politely applauded but were clearly reaching the end of their patience. Lincoln rose from his seat and began to speak. When he sat back down just two minutes later, the awestruck crowd didn’t even applaud. The speech was so brief, the photographers couldn’t capture a clear image of him delivering it. In 272 words, Lincoln achieved what he set out to do: rally the people to the war’s purpose to give the nation “a new birth of freedom.”

The one thing Lincoln was wrong about was the durability of the speech. He didn’t expect it to be remembered in the long term; he was simply saying what he thought the people needed to hear in that moment. The Gettysburg Address is now commonly lauded as one of the finest speeches ever given in the English language.

If you are striving to infuse a sense of purpose in your team, Battlefield Leadership can help. Our Lincoln Leadership Experience will walk you through the evolution of Lincoln’s extraordinary communications skills throughout his career culminating with the Gettysburg Address. Our Gettysburg Leadership Experience will transport you to the very spot where he spoke those immortal words. Whichever program you choose, you and your team will be transformed.

We will see you on the battlefield.

Through our unique programs, leaders from Fortune 500 companies, government entities and higher education institutions learn how to overcome these challenges and transform their organizations, positioning them for future successes. Find out how Battlefield Leadership can help your team by emailing info@battlefieldleadership.com or by calling 864.386.9637. 

Steve Snyder

“The program format is very compelling. Our team was engaged at a level that brought energy to the event—I felt it touched each and every one of our senior management in a way that left them more engaged and focused.”

President | 21st Century Healthcare, Inc.
Steve Snyder

Kamie Eckert

“This was the second time that our team has partnered with the Battlefield Leadership group for a team engagement trip. After having an amazing experience the first time in Normandy, it was hard to imagine that we would be able to recreate that same type of magic and connection. I am happy to share that while the Malta experience was very different, it certainly built on what we had learned previously and filled the current needs of our team perfectly. Kevin is great at reading the group, using our language to prompt conversation and making the space for the business discussions to take the lead. This has allowed us to grow through the connection and experience of the trip, but it has also to enabled us to have important business discussions leading to decisions that will help us accelerate our strategy. I am a huge fan and believer that the Battlefield Leadership experiences are key to our team’s success!”

President, General Manager USA | Royal Canin
Kamie Eckert

Patrick F. Bassett

“Experiential education and team-building at its best, the Gettysburg Experience is a transformational undertaking for leaders at any level in any organization, and especially for leadership teams. By walking the historic battles of Gettysburg and deconstructing the decisions made under fire, the relationships between leaders and subordinates, and the examples of inspired vs. confused communication, the Battlefield Leadership facilitators bring historic moments to life and make it extraordinarily relevant to the ‘battles’ modern leaders fight every day.”

President | National Association of Independent Schools
Patrick F. Bassett

Ken Gills

“Your leadership insights were no less than outstanding. I learned more these past two days of leadership training than in any other course I have ever attended.”

Bayer HealthCare
Ken Gills

Dr. Steve P Nichols

“The feedback has been overwhelmingly positive from all my team members. In short, I can summarize it by saying every one of them stated this is the best leadership experience they have ever participated in…by far. The enthusiasm you portrayed as you led us and the genuine interest you took in the team and each member of it largely accounts for the huge success.”

U.S. Agronomic Manager | Bayer CropScience
Dr. Steve P Nichols

Michael Hobbs

“We are determined not to let the lessons we learned at Gettysburg go to waste. So I have dedicated two hours every month for leadership training. I’ve assigned each of my managers a month to run a session. The focus of each session is to make us better leaders individually and as a team by learning from each other.”

Vice President Custom Services & Development | Novation
Michael Hobbs

Jeff Lane

“We have taken both experienced and potential leaders through the Cowpens Leadership Experience. Feedback from the participants has been overwhelmingly positive. The battlefield provides a natural and engaging platform for leadership development.”

Director of Corporate R&D | Milliken & Company
Jeff Lane, PhD

Carol Candino

“I just wanted to reach out after the Leadership Experience to say thank you for all of your guidance and experience in teaching this life course. I learned much about our history’s leaders and how their decisions and thought processes unfolded, as well as how it related to corporate leaders today. What I found most surprising were the leadership lessons and how they related to me in more ways than I could have expected. I saw qualities in myself that I had forgotten I possessed. I want to thank you for reminding me that they were there. Thank you again for being an inspiring leader to us and for helping us to discover the leader within.”

Bayer Healthcare
Carol Candino

Justin Greis

“Battlefield Leadership was one of the most profound and meaningful leadership development programs of my professional career. It perfectly blended history with real leadership business leadership challenges to create a powerfully immersive experience that will resonate from the most junior analyst to the executive office. So often we refer to leadership as some unattainable goal; a lofty title reserved for presidents, celebrities and TV personalities. Battlefield Leadership emphasizes the key behaviors and traits of leadership that can make the difference between a successful outcome and a resounding failure. The impressive team of military historians, officers, and leadership experts focuses on real behaviors that can be put into practice immediately and gives you the tools to cut through the fog and ambiguity that hinders many from reaching their full leadership potential. I will carry with me this experience always and I highly recommend the Battlefield Leadership program to anyone looking for a leadership experience that will feed the mind, enrich the soul, and touch the heart.”

Partner, Professor of Information Systems | Kelley School of Business, Indiana University and Ernst & Young Advisory Services
Justin Greis

John T. Dillon

“On behalf of International Paper, please accept my thanks for a great job in taking us through the Gettysburg Experience. Your enthusiasm and deep knowledge about the subject made for a rich experience, and your energy kept everyone going through a very busy day. As leaders, our challenge is to take these new learnings and use them to motivate our people to help us take our company to the next level. Thanks again, and well done!”

Chairman | International Paper
John T. Dillon

Sal Sama

“The Gettysburg Leadership Experience provides an environment for business professionals to examine one of the greatest battles of American history through the perspective of its leaders and their subordinates. Clarity of communication, organizational focus, alignment, succession readiness, and many other present day business challenges are discussed through a historical perspective where certain decisions and actions turned the tide of war and history, and which metaphorically apply as factors for success or failure in your business. Participants in the Battlefield Leadership training benefit both personally and professionally from the experience.”

Business Manager | WinField Solutions
Sal Sama

August W. Schaefer

“In the past three years I’ve had the opportunity to participate in both the Gettysburg and Normandy: D-Day Leadership Programs, and I could not be more impressed. While history is the backdrop, these are not history programs. Rather, history serves as the chalkboard for lessons in leadership and lessons in teamwork that are readily applicable to the workplace. The instructors don’t take you to the battlefield, they take you back in time and into it. I would strongly recommend these programs, and the instructors, to anyone looking to solidify their team or improve its performance.”

Senior Vice President & Public Safety Officer | Underwriters Laboratories Inc
August W. Schaefer

Luis Merizalde

“Your Normandy program was a great experience and the entire team came home energized and eager to apply the focused insights we picked up in Normandy to the business and their own lives. We definitely came back as better leaders! I was impressed with how well the program appealed to and affected all the different nationalities in a team as diverse as mine. I genuinely believe the Normandy Experience has provided important areas for improvement in effectiveness and a strong motivation boost for my team.”

President | General Mills, Australasia
Luis Merizalde

Marc A. Chini

“As I look back on the experience personally, there is a unique effect that takes place when you connect such an emotional and historic event with leadership education. It makes the learning come to life in a way that is much different than anything that can take place in a classroom.”

EVP & Chief Human Resource Officer | Synchrony Financial
Marc A. Chini

Paul Merrild

“It’s impossible to visit the battlefield of Gettysburg without being deeply moved. When I recently spent three days wandering these hallowed grounds, I realized that my industry, health care—and others going through turbulent times—have much to learn from the hard-won lessons of Gettysburg.”

Senior Vice President, Enterprise Solutions | athenahealth, Inc.
Paul Merrild

Robert F. Amen

“The appeal of the Gettysburg Leadership Program is truly universal. Our global senior management team, which comprises more than a dozen nationalities, rated this the best and most relevant leadership course they have experienced.”

CEO, International Flavors & Fragrances Inc. | International Flavors & Fragrances Inc
Robert M. Amen

David Tallman

“Our entire team of senior leaders was impacted by the Battlefield Experience—Leadership Lessons at Gettysburg. The examples used, coupled with the chance to actually walk the fields of engagement and learn how the decisions of a few leaders impacted many, were outstanding. The corollaries to our business leaders’ intentions and ensuring that all our team members understand those, left a lasting mark. The battle at Gettysburg determined the outcome of our nation’s greatest challenge…so too the lessons learned will impact the outcomes of our businesses. Thank you for making this a great investment in our team’s development.”

Senior Vice President and General Manager | Eaton Corporation
David Tallman

Kevin Wirkus

“As a business leader and veteran, I can think of no better platform to train today’s executives than Battlefield Leadership. Much more than a history lesson, Battlefield Leadership offers profound and detailed insight into the leaders and decisions that shaped the very fabric of America, as well as the application to today’s competitive business environment.”

Vice President | 21st Century Healthcare, Inc.
Kevin C. Wirkus

Peter A. Darbee

“My focus over the last thirteen years has been, above all else, on leadership. During these years of inquiry, no one has defined leadership quite as succinctly or effectively as you did at our session; character and competency says it all.”

Chairman of the Board and Chief Executive Officer | PG&E Corporation
Peter A. Darbee

Kevin D. Wilde

“There is no better feeling for a champion of corporate learning than when a creative leadership development program makes an important difference for the organization AND wins over the skeptics. Battlefield Leadership is such a success story for General Mills. While some leaders were excited to use history and battles as a learning tool, others here weren’t so sure. But history came alive for all members of the team that week and it made a powerful impact on individuals and the working team. Since then numerous teams have sought out the Battlefield experience and we have an ongoing demand for this offering. I can highly recommend this program and also greatly value the partnership with the principal consultants.”

VP, Organization Effectiveness and Chief Learning Officer | General Mills, Inc
Kevin D. Wilde