Leading Innovation: The Henry Ford Experience

Dearborn, Michigan

In this program, we will explore the importance of intellectual curiosity in the innovation process. The Age of Innovation, spanning the latter 1800s and extending into the early 1900s, was characterized by great business “disruptors” of the era. We will study Henry Ford, Nikola Tesla, Thomas Alva Edison, and the Wright brothers. The program, conducted in Dearborn, Michigan, will include sessions at the Henry Ford Museum, Greenfield Village, and the Ford River Rouge Complex. Participants will witness some of the great inventions in history and the approach used to create an environment where revolutionary thinking was encouraged and expected to spur unprecedented advancement. In small group settings, we will discuss and debate the innovation process and conduct our own experimental case study that will include the marketing of a business breakthrough and monetization of the outcome.


Key Leadership Lessons:

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Selected Case Studies

  • Henry Ford
  • C. Howard Wills

Key Leadership Lessons

  • The process of innovation
  • The power of marketing
  • Entrepreneurship


The Waterloo Leadership Experience is delivered over three days, beginning with a cocktail mixer, strategic overview, and dinner the first day, followed by the next two days spent on the battlefield with an After-Action Review (AAR) at the end of each day. The program concludes by 5:00 PM on the third day. Customization is possible.


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